The Pop Up Hotel – Silverstone with Mania Onboard

This year’s British Grand Prix at Silverstone delivered unforgettable moments both on and off the track, and I was privileged to photograph one of the weekend’s most exclusive events at The Pop-Up Hotel. The intimate gathering brought together rising Formula 1 star Isack Hadjar and premium vodka brand NEFT Vodka for an afternoon trackside that perfectly blended motorsport glamour with luxury hospitality. I was fortunate enough to attend the event with Mania Onboard, capturing the essence of the afternoon with them.

An Exclusive Trackside Experience

The Pop-Up Hotel is Silverstone’s only on-track accommodation, offering unparalleled views of the legendary Hangar Straight. This temporary luxury retreat transforms the British Grand Prix weekend into something extraordinary, and photographing within this unique venue presented incredible opportunities to capture the intersection of motorsport and lifestyle.

The event showcased NEFT Vodka’s growing presence in the racing world. As the official vodka partner of Silverstone Circuit and long-time sponsor of the Visa Cash App Racing Bulls F1 team, NEFT has established itself as synonymous with motorsport sophistication. The Austrian brand’s partnership with Isack Hadjar—a Racing Bulls Formula 1 driver and one of motorsport’s brightest young talents—created perfect synergy for this exclusive gathering.

Capturing the Rising Star

Photographing Isack Hadjar at The Pop-Up Hotel offered a refreshing perspective beyond the typical racing imagery. Midway through an impressive rookie Formula 1 season with Visa Cash App Racing Bulls or VCARB, the 20-year-old French-Algerian driver brought natural charisma to the intimate setting. His relaxed demeanor contrasted beautifully with the high-octane world he inhabits, providing authentic moments that lifestyle and sports photography thrives upon.

The event’s atmosphere struck the perfect balance—sophisticated enough to match NEFT Vodka’s premium positioning, yet approachable enough to capture genuine interactions. From candid conversations to signature cocktail moments, every frame told a story of motorsport’s lifestyle appeal beyond the track action.

Photography Highlights

The Pop-Up Hotel’s design provided exceptional backdrops throughout the evening. Natural light filtering through the luxury accommodation, trackside views of Silverstone’s iconic circuit, and NEFT’s distinctive branding created dynamic compositional opportunities. The event’s exclusivity allowed for unhurried photography, capturing both formal moments and spontaneous interactions that give lifestyle imagery its authenticity.

The Intersection of Motorsport and Luxury

Events like this demonstrate why motorsport photography extends far beyond race day action. The British Grand Prix weekend attracts a discerning audience seeking premium experiences, and brands like NEFT Vodka understand how to elevate those moments. For photographers specializing in lifestyle and sports content, these partnerships create compelling storytelling opportunities that resonate with audiences seeking behind-the-scenes access to the motorsport world.

The collaboration between an emerging F1 talent and a sophisticated spirits brand at one of the world’s most prestigious racing venues perfectly encapsulates modern motorsport’s appeal—where precision, passion, and luxury converge.

Interested in professional event photography for your motorsport hospitality or lifestyle brand activation? Contact us to discuss how we can capture your story at racing’s most prestigious venues.